Sales and Operations
The growing complexity of organizations – SKU proliferation, new product launches, shortened lead times, and pressure for more data and better customer service levels is continuously challenging sales and operations planning processes.
Sales and Operations Planning (S&OP) is a strategic business process that companies use to synchronize the executive, sales, and financial operations to gain alignment on goals and achieve better business results. During the Sales and Operations Planning process, an execution plan is developed to align its strategic goals with the business plan. The Sales, Operations, and Finance teams work to align innovation, supply chain, marketing, and sales towards those goals by creating detailed forecasts for the predicted sales. It is a customer-driven business process with a mid to long-term horizon.